I knew that people mis-use Venn diagrams, but this takes the cake -- not only the diagram is the opposite of what it is supposed to mean (intersection of sets instead of union), it also shows a non-empty intersection between a set ("People who think hipsters rule the mission") and its complement ("People who don't")! And that intersection is a superset of the people who supposedly use the product.

So exclusive, no one can possibly have it!